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How to Track Total Knocks Using a Custom Stat (Web)

Terros doesn't have a single built-in knocks metric — this guide walks you through creating a custom formula stat that counts total door knocks accurately across all relevant dispositions.

Written by Cami Fry

Why You Need a Custom Stat for Knocks

Terros tracks activity at the action level, not as a single "knock" event. A door knock can result in several different outcomes — Not Home, Pitch, Set, Not Interested, etc. — and each is recorded as a separate action.

Because of this, a simple ratio stat won't capture total knocks. You need a Formula custom stat that adds up all the actions that represent a knock.

This feature requires the Advanced Custom Stats entitlement. Contact support if you don't see the Formula option when adding a stat.

Which Actions to Include

The exact list depends on your workflow, but a typical knocks formula includes every action that requires the rep to be at the door. Common examples:

  • Not Home

  • Hot Lead

  • Soft Lead

  • Set

  • Not Interested

  • Not Qualified

  • Pitch (if tracked as a separate action at the door)

Include any action that can only happen when the rep is physically at the property.

How to Create the Stat

  1. Go to app.terros.com

  2. Navigate to Settings from the left sidebar

  3. Click Custom Stats

  4. Click + Add in the upper-right corner

  5. Select Advanced Custom Stat

  6. Enter a Name — for example: Total Knocks

  7. Optionally add a Short name — for example: Knocks

  8. Write your formula using $ variables — for example: $NotHome + $HotLead + $SoftLead + $Set + $NotInterested + $NotQualified

  9. For each variable (e.g., $NotHome), use the dropdown below the formula to map it to the matching action metric from your workflow

  10. Set the Formatter to Round

  11. Click Save

Testing Your Stat

After saving, open the Stats page and add the Total Knocks column. Spot-check it against a rep you know well:

  • Do their numbers match your expectation for a typical day?

  • Add up the individual action columns (Not Home + Set + etc.) — they should match the Total Knocks total

If something looks off, go back to Settings > Custom Stats, open the stat, and verify each variable is mapped to the correct metric.

Tips

  • Re-knocking the same home counts correctly — this formula counts actions, not unique addresses, so each knock at the same door records separately

  • Keep variable names descriptive — $NotHome, $Pitched, etc. make the formula easier to read and audit later

  • Let your team know — once saved, the Total Knocks column is available for everyone to add to their stat board

Troubleshooting

I don't see the Advanced Custom Stat option

Your account doesn't have the Advanced Custom Stats feature enabled. Contact Terros support to have it turned on.

My knocks total looks too low

You may be missing an action in the formula. Check whether there are additional door-contact actions in your workflow that aren't included. Compare the individual action columns on the stats page to your formula total.

The stat shows in settings but not on my stat board

Custom stats don't appear automatically. Open the stat board column selector and enable Total Knocks to add it to your view.

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