Why You Need a Custom Stat for Knocks
Terros tracks activity at the action level, not as a single "knock" event. A door knock can result in several different outcomes — Not Home, Pitch, Set, Not Interested, etc. — and each is recorded as a separate action.
Because of this, a simple ratio stat won't capture total knocks. You need a Formula custom stat that adds up all the actions that represent a knock.
This feature requires the Advanced Custom Stats entitlement. Contact support if you don't see the Formula option when adding a stat.
Which Actions to Include
The exact list depends on your workflow, but a typical knocks formula includes every action that requires the rep to be at the door. Common examples:
Not Home
Hot Lead
Soft Lead
Set
Not Interested
Not Qualified
Pitch (if tracked as a separate action at the door)
Include any action that can only happen when the rep is physically at the property.
How to Create the Stat
Go to app.terros.com
Navigate to Settings from the left sidebar
Click Custom Stats
Click + Add in the upper-right corner
Select Advanced Custom Stat
Enter a Name — for example: Total Knocks
Optionally add a Short name — for example: Knocks
Write your formula using $ variables — for example: $NotHome + $HotLead + $SoftLead + $Set + $NotInterested + $NotQualified
For each variable (e.g., $NotHome), use the dropdown below the formula to map it to the matching action metric from your workflow
Set the Formatter to Round
Click Save
Testing Your Stat
After saving, open the Stats page and add the Total Knocks column. Spot-check it against a rep you know well:
Do their numbers match your expectation for a typical day?
Add up the individual action columns (Not Home + Set + etc.) — they should match the Total Knocks total
If something looks off, go back to Settings > Custom Stats, open the stat, and verify each variable is mapped to the correct metric.
Tips
Re-knocking the same home counts correctly — this formula counts actions, not unique addresses, so each knock at the same door records separately
Keep variable names descriptive — $NotHome, $Pitched, etc. make the formula easier to read and audit later
Let your team know — once saved, the Total Knocks column is available for everyone to add to their stat board
Troubleshooting
I don't see the Advanced Custom Stat option
Your account doesn't have the Advanced Custom Stats feature enabled. Contact Terros support to have it turned on.
My knocks total looks too low
You may be missing an action in the formula. Check whether there are additional door-contact actions in your workflow that aren't included. Compare the individual action columns on the stats page to your formula total.
The stat shows in settings but not on my stat board
Custom stats don't appear automatically. Open the stat board column selector and enable Total Knocks to add it to your view.
